Strategic Planning for International Tourism Essay

Strategic Planning for International Tourism - Essay Example The current branding strategies will be looked into and other than the analysis, we will look into possible ways or practices that could improve the exposure of tourism in New Zealand and result in an even more successful approach. Currently, New Zealand is one of the top contenders among modern tourist attractions. With its beautiful landscapes, tourist attractions, rich cultures, numerous opportunities for adventures and of course, the Lord of The Rings films sites; New Zealand makes an ideal holiday getaway. (Tourism Information and Accommodation, 2008) With all this and more, anyone's time and money spent in New Zealand will definitely be worthwhile. New Zealand Tourism Online (NZTO) has taken a very user friendly and fun-filled approach towards promoting tourism in New Zealand. They offer a wide range of choices to any tourist depending on their interests, tastes, budget and objective. New Zealand is a place where anyone can have the time of their life, if you're a young kid or a retired corporate executive or a young couple deciding to lay back for a while, New Zealand has something for everyone. Lord of the Rings is a fantasy story written by the author J. R. R. Tolkien. Its movie adaptations have swept the international box office with multiple Academy Awards for the three films made so far; The Fellowship of the Ring, The Two Towers and The Return of the King. It would be nothing new to the fans around the world that New Zealand is home to Lord of The Rings! The three films were shot at different locations in New Zealand. This makes New Zealand one of the hottest modern day tourist attractions, not only for the LOTR fans, but everyone can enjoy the story behind the locations and experience a piece of the amazing saga. 1.1.1 Middle Earth is New Zealand As mentioned earlier, New Zealand was home to the Lord of The Rings movie franchise. The set of Middle Earth was chosen to be the scenic landscapes of New Zealand. The person who chose to shoot the movie here, Peter Jackson, is also a native. The location for Hobbiton was chosen as the hilly area of Matamata, The famous Mt. Doom was actually the Mt Ruapehu. Other than that Queenstown was the used sets for locations such as the Pillars of Argonath and the Eregion Hills. (Lord of the Rings - New Zealand, 2007) New Zealand Tourism Online has made great use of this fame New Zealand has been accredited to. They offer a complete list and description for all the movie sites and ways to experience these locations to the fullest. Also they provide in depth description of the movie itself with images and graphics on the website along with further details. Branding for the Key Destinations' Products The tourism industry of New Zealand has been performing a good job with branding the top attractions and products New Zealand has to offer. The NZTO website features a 'Highlights' section in which they very main key attractions that New Zealand has to offer to tourists are described in detail. The features and attractions listed include: Skiing and snowboarding, New Zealand is one of the top ski holiday destinations in the world. The country offers a variety of locations and terrains for all kinds of snow sporting experiences, from snow boarding to skiing. Apart from that, New Zealand offers extensive training in