Why is media studies an important academic discipline Essay

Why is media studies an important academic discipline - Essay Example The basic field of media studies or media sciences as one might inter relate the two terms is to make sure that there is complete harmony of understanding the different media related regimes when it comes to getting the message to the right people at the right time and in the right capacity. The media contributes to public opinion and provides understanding of the news. The media entertains us, watches government and social institutions, and gives the public information for debate and discussion about local and international affairs. The role of media in the world of today is unparalleled, so much so that it literally overshadows the extent of impact any other field of life or work can have. Media manipulations thus also are quite rampant and would remain in the thick of things until a sense of responsibility and fair play is brought into this scenario. Thus this issue brings to light the task played by the spin doctors with the passage of time. These people are basically biased towards a cause, an event or have a set objective to start with. Media has a huge role to play in any country’s day to day activities and the mannerisms in which it usually deals with the people living in a region or country for that matter. (Curran, 2000) Its role cannot be denied its du e right especially since it can literally make or break the cultural values and traditions of any country. When we speak of media studies, we must remember that it is composed of a number of subsets namely advertising, film, television, print, animation and so on and so forth. Media communications demands a lot of word of mouth approach that essentially takes into consideration the fact that the more people are happy and satisfied with the brand and its related associations, the more they will buy it again and again as well as encourage their near and dear ones to take that step of having the eventual purchase on